Back-to-school season is here in Northern Ontario. Summer break is over, and children are returning to the classroom. As parents get their young ones ready for another school year, school buses are also preparing to get back on the road.
Around this time, messaging starts about road and bus safety. It often makes me think of a big yellow and black billboard I would sometimes see on my travels. Although the billboard on Old Highway 69 is in bad shape and peeling now, I still remember when it had the smiling face of a young boy, imploring drivers to STOP for the school bus.
It’s time to remember Adam.

Portrait of Adam Ranger. Photo: Saint Annes Cemetery also known as Saint Annes Catholic Cemetery, Mattawa ON ©2023
Little Adam Ranger has become the face of school bus safety. How that came to be is a sad and tragic story.
On February 11, 2000, Ranger was struck and killed getting off the school bus in Mattawa. The school bus had stopped on the highway to let 5-year-old Adam and his older brother Alex off the bus at the end of the school day.
A pick-up truck tried to pass the school bus, even though the bus was fully stopped with its lights flashing and its stop arm fully extended. The truck swerved and missed Ranger and his brother, but the trailer that the truck was towing made contact, hitting Adam and killing him. This devasting scene happened just steps away from his home.1
Since that tragic day, Pierre Ranger, Adam’s older brother, has fought for amendments to the regulations for school bus safety.
2024 marks the 24th anniversary of Ranger’s death.
Mattawa
Mattawa has never forgotten Adam. When my mother and I visited Mattawa last fall, we explored the Mattawa Museum which has a small exhibit about Ranger. It included the well-known billboard image and postcards that carry the bus safety message.
Ranger is laid to rest in Saint Annes Cemetery, also known as Saint Annes Catholic Cemetery. My mother and I paid our respects at the cemetery, admiring his lovely headstone. It’s a loving tribute to a life taken too soon.
Ranger’s black granite gravestone features a beautiful portrait of Adam, a small etching of the cartoon mouse Stewart Little, and an epitaph that reads “Playing with Pépère”. The base of his gravestone is cluttered with stones, tokens from those who have visited to pay their respects.
One gravegood stands out among the rest—a skull. It’s worn from the elements, it’s white paint chipped away. Deb Ranger, Adam’s mother, has said that Halloween was Adam’s favorite holiday. He loved it more than Christmas.2


Photos: Saint Annes Cemetery also known as Saint Annes Catholic Cemetery, Mattawa ON ©2023
Adam’s Legacy
Putting their grief and anger to work, the Ranger family created the Let’s Remember Adam campaign. Its mission is to ensure that all children travel to and from school safely each day and to remind motorists to STOP for the school bus.3
Ontario drivers illegally pass school buses more than 30,000 times per day, according to the statistics.4 There is a lot of work to be done, but Pierre Ranger is undaunted.
Let’s Remember Adam has been a big contributor to the success of the Safer School Buses Act, 2021 which has officially become law.5 As of the 2022-2023 school year, Ontario requires all school buses manufactured after 2005 to have the amber-red warning system installed.5 This system, which Ranger had been advocating for, for years, consists of a new lighting system that lets drivers know when a school bus is approaching its next stop. A set of amber lights will flash when the school bus is approaching its stop, signaling that it is slowing down to stop. The red lights then activate when the bus has come to a complete stop.5
The group has also successfully lobbied for stop-arm cameras to be installed on school buses, to identify those who don’t stop and pass illegally. Mattawa was the first community to have this camera system mounted on 19 buses in their fleet.6 This free system is available to any municipality that wants the added security.6 The ultimate goal is to have these stop-arm safety systems installed on all school buses in the province.7

Let’s Remember Adam bumper sticker. Photo: Let’s Remember Adam Facebook Page.
The Ranger family has been a strong contributor to bus and road safety, while at the same time keeping the memory of little Adam alive. Adam’s story is an important and timely one. I hope by sharing and remembering Adam, I can do a small part in spreading more awareness about bus safety and all the good work the Let’s Remember Adam campaign has accomplished.
I hope it will also be a good reminder to drivers as this year’s school season begins, to please STOP for the school bus.
Thanks for reading!
References:
- Twenty years after Adam’s Ranger’s death, family still fighting dangerous drivers | CBC
- Comment | Let’s Remember Adam STOP FOR THE SCHOOL BUS !! Facebook group
- Mission statement | Let’s Remember Adam
- Let’s Remember Adam
- Ranger ‘beyond frustrated’ by more incidents involving drivers who ignore school bus safety | Bay Today
- All municipalities can choose to outfit local school buses with no-cost smart cameras | Bay Today
- Ranger family remembers Adam on his birthday — and every day | Bay Today
